Sign in Subscribe

Other Tools

For those of you planning to start a Kickstarter or Indiegogo campaign, be aware that the advertising costs are significant if you want success.

Email outreach plays a critical role in the success of crowdfunding campaigns, whether on platforms like Kickstarter or Indiegogo. The conversion rate from email has been found to be significantly higher compared to other modes of outreach. A strategic approach to email communication is essential, which involves understanding your target audience, creating compelling content, and optimizing the timing and frequency of email delivery. For those planning to launch a crowdfunding campaign, harnessing the power of their email list can prove to be an effective strategy for driving contributions.

The default coversion rate of 5% and 30% campaign goal at launch are documented on Indiegogo's article: Email Strategy.

Crowfunding Pre-Launch Subscriber Calculator
Campaign goal $:
$2M
Pledge amount $:Average pledge amount
30% of goal:Amount needed at launch
$600K
Assumed conversion rate:Percentage of emails converting to sales
5%
Total emails needed:
30,000
Advertising Cost
This is the cost of advertising on Google or Facebook to get 30,000 subscribers
CPC cost $:cost-per-click average varies for type of product
Click conversion rate %:
Total advertising cost:
$100,000